Be a Bad Vegan | Andy Shovel & Pete Sharman | TEDxClapham

Andy Shovel and Pete Sharman explain their vision for a new form of veganism. Although they’re now co-founding a well-funded meat-alternative brand, they previously just spent the last 4 years running their beef burger delivery business. Andy Shovel and Pete Sharman have been solving problems in food since 2012. Back then it was how to deliver the perfect burger to Londoners’ homes – crucially with minimal product degradation. They founded what is now a small chain of upmarket burger delivery shops called Chosen Bun. They successfully sold the business to a large fast-food operator in 2016. Now they’re tackling an arguably even more important problem – how to save the world with plant-based meat products. (NOT)MEAT is their new well-funded startup that aims to convert the 97% meat-eater market head-on.

Andy Shovel and Pete Sharman have been solving problems in food since 2012. Back then it was how to deliver the perfect burger to Londoners’ homes – crucially with minimal product degradation. They founded what is now a small chain of upmarket burger delivery shops called Chosen Bun. They successfully sold the business to a large fast-food operator in 2016. Now they’re tackling an arguably even more important problem – how to save the world with plant-based meat products. (NOT)MEAT is their new well-funded startup that aims to convert the 97% meat-eater market head-on. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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