GreenPlate and BigZpoon Partner to Enhance Plant-Based Dining With Menu Personalization – vegconomist
GreenPlate, a plant-based consulting firm, and BigZpoon, a B2B SaaS company specializing in personalized allergen and nutrition services for the foodservice industry, have announced a partnership to offer restaurant diners personalized menus.
Available to diners both in the US and globally, these menus will provide detailed nutrition and allergen information for each item, ensuring consumers know exactly what items are available to them based on their unique dietary preferences.
“We firmly believe that all restaurant diners deserve transparency when it comes to their food”
GreenPlate, a company supporting plant-based cuisine integration in restaurants, offers services such as menu development, chef training, marketing, brand positioning, and taste testing. The company’s team of expert chefs collaborates with culinary professionals to create plant-based dishes, helping restaurant owners expand their customer base, explore new revenue opportunities, and contribute to sustainability.
BigZpoon provides online menu management, marketing, sales, food ordering, delivery, and CRM solutions to restaurants. The company’s software offers personalization capabilities and a patent-pending food waste management solution giving customers access to food offers from restaurants with surplus food.
Personalized menus
BigZpoon’s technology allows users to create personalized menus tailored to individual dietary preferences, nutritional goals, and allergen restrictions. If a menu item does not meet a diner’s needs, the software can suggest alternative choices. BigZpoon’s client profile includes Red Robin, Smashburger, Ruby Tuesday, MadGreens, and Saladworks.
Lynne Ciani, founder and CEO of GreenPlate, commented on the partnership: “At GreenPlate, we firmly believe that all restaurant diners deserve transparency when it comes to their food. Our collaboration with BigZpoon ensures that every dish ordered is in line with the diner’s personal needs, including nutritional and allergen requirements.”
“We are amazed by the capabilities of BigZpoon’s software, which provides peace of mind for people with allergies, specific dietary goals, or preferences. Together, we will increase the availability of delicious and nutritious 100% plant-based options in restaurants, crafted by GreenPlate,” she continued.
According to Greenplate, personalized menus have been shown to boost restaurant sales by improving customer satisfaction and encouraging repeat business. By addressing specific dietary needs and preferences, restaurants can attract a broader clientele seeking customized dining experiences.
Cost-saving benefits
BigZpoon’s software also offers cost-saving benefits for restaurants. According to the company, one-third of restaurant patrons seek information on nutrition, allergens, and ingredients, and restaurants typically invest considerable resources in maintaining and updating this data.
BigZpoon’s menu personalization software streamlines this process by analyzing ingredients and recipes, creating personalized menus, and managing location-specific variations. The software ensures real-time, accurate data availability and reduces operational expenses. BigZpoon’s interactive menu is designed to accommodate over 30 million people in the US with allergies.
“The data clearly shows a growing demand for 100% plant-based options”
Sanjeev Ukhalkar, CEO and co-founder of BigZpoon added, “BigZpoon’s software offers invaluable insights for restaurant owners, not only regarding the dishes diners ultimately order but also in terms of their pre-order search preferences.
“The data clearly shows a growing demand for 100% plant-based options, driven by health, environmental, or lifestyle reasons. We are thrilled to partner with GreenPlate to help our restaurant owner customers meet this demand and provide more plant-based options on their menus.”
