How to Use Social Media to Promote Veganism and Advocate Animal Rights – John Oberg [IARC2018]
Advocating for animal rights has never been as attainable as it is in the golden age of social media! Being connected with individuals on a global level only a click or tap away provides an opportunity to give the animals a voice like we’ve never seen before. Imploring effective communication and strategy on social media can exponentially increase the good that you can do for animals in this new frontier for animal rights.
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Who is John Oberg?
John Oberg is the Director of New Media for the US-based, international animal protection organization, The Humane League ( John previously served as Director of Communications for Vegan Outreach.
As Director of New Media, John oversees the social media presence across The Humane League, which includes Facebook, Instagram, Twitter, Snapchat, Tumblr, Pinterest, LinkedIn, YouTube, and Reddit. These platforms are used as tools to reach millions of individuals with the plight of today`s farmed animals.
In the past 2.5 years, John has increased The Humane League’s Facebook and Instagram following tenfold, and in his 4+ years overseeing social media, content on pages that he has managed has been seen over one billion times on Facebook alone.
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