Dr. Praeger’s Expands Distribution, Launches New Veggie Snacks and Burgers – vegconomist
Dr. Praeger’s, a long-standing player in the frozen food industry, has announced the introduction of two new products along with an expansion in distribution to various retailers across the United States.
“We’re excited to introduce these new products and expand our distribution to reach even more consumers”
This month, Dr. Praeger’s will introduce two new products to 475 Target stores nationwide. The Southwestern Black Bean Crunchy Stars and the BBQ Black Bean & Sweet Potato Slider Patties are the latest additions to the company’s lineup.
The Southwestern Black Bean Crunchy Stars combine black beans with brown rice, corn, red bell peppers, and Southwestern spices, for a crunchy snack option. The BBQ Black Bean & Sweet Potato Slider Patties feature a blend of black beans, sweet potatoes, various greens, and smoky BBQ seasoning in a smaller, snackable format than the original.
Exclusive products
Additionally, Dr. Praeger’s will launch a new product exclusive to Costco locations in Texas. The Smoky Chipotle Sweet Potato Burger, available at 45 Costco stores, combines smoky chipotle seasoning with sweet potato.
Last year, Dr. Praeger’s introduced the Crunchy Veggie Burger product line after debuting the products on the QVC shopping channel, featuring Crunchy Cauliflower and Crunchy Southwestern Sweet Potato varieties.
The Crunchy Southwestern Sweet Potato Veggie Burgers are now available at BJ’s Wholesale Club nationwide, as well as at select Kroger and Albertson’s stores. The Crunchy Cauliflower Veggie Burgers are also available at select Albertson’s locations.
Veggie-forward options
Andy Reichgut, CEO of Dr. Praeger’s, stated, “We’re excited to introduce these new products and expand our distribution to reach even more consumers across the country. At Dr. Praeger’s, we’re committed to providing delicious and convenient veggie-forward options made with quality ingredients, and we’re delighted to offer these new choices to our customers.”
Dr. Praeger’s products are available nationwide at Whole Foods, Target, Instacart, Fresh Direct, and select grocery stores.
